Amway India announces new brand logo

Amway India Enterprises, the wholly owned subsidiary of Amway Corporation (US), has recently announced a new brand logo for its home care segment 'Amway Home' under which Amway has introduced five products ranging between Rs279 and Rs715 in the laundry, surface and dish-washing space. These include a multi-purpose cleaner, glass cleaner, dish drops and laundry detergents. Says Ajay Khanna, Assistant Vice-President (Marketing), Amway India Enterprises, “Post this launch, we foresee a 30 per cent jump in our sales. Home care, which is a Rs150 crore category for us, is expected to become Rs400 crore in the next five years.”

Amway India is one of the leading direct seller in the country through business owners and home delivery models covering over 140 cities.